With a raise of $3.2m seed round, Kola Aina welcomes tech and logistics business, Maad, into the Ventures Platform portfolio 

The Ventures Platform fund is thrilled to announce its lead in the $3.2 million seed round investment in Maad, a tech and logistics platform transforming the retail landscape in Francophone Africa.

Launched in 2021, the platform reduces the barriers to access and cost of delivering goods, aligning perfectly with the Fund’s thesis of backing market-creating innovations that solve for non-consumption.

Unsurprisingly, Maad has quickly become a key solution for informal retailers in Senegal, providing a one-stop shop for fast-moving consumer goods (FMCG).

Says the Ventures Platform Fund:

Their innovative approach connects small retailers directly with suppliers, ensuring reliable delivery, competitive pricing, and financial services like working capital loans and BNPL options.

We are thrilled to support Jessica Long and Sidy Niang as they expand their services to reach more small retailers and consumers across Senegal and beyond, plugging critical infrastructural gaps in the supply chain.

For more details on Maad’s vision and their work so far, read their story here.

About

🇸🇳 Maad
Founders: Jessica Long , Sidy Niang
Maad is a tech and logistics platform that directly connects suppliers and small retailers of Fast Moving Consumer Goods (FMCG) in Senegal. Their tech-driven solution allows retailers to order products from a one-stop shop, with reliable delivery and competitive prices, while also benefiting from working capital loans.

The Ventures Platform Fund is a pan-African fund that invests early in mission-driven founders, building capital-efficient platforms that democratise prosperity, plug infrastructural gaps, connect under-represented communities, and solve for non -consumption. The company invests in 90+ technology companies across seven countries on the African continent.