Rebel Seed Capital is excited to back Shoptreo!
Aba-based Shoptreo is unlocking value in informal markets and underserved production ecosystems like the Aba Artisanal Leather Cluster—one of Africa’s largest hubs for handcrafted leather goods—by equipping artisans with digital storefronts, integrated logistics, payments, and inventory tools to efficiently meet global demand.
In summary, Shoptreo is:
🔧 Digitising informal artisans with end-to-end tools
By offering digital storefronts integrated with inventory management, payments, and logistics, Shoptreo empowers Aba-based artisans to run professional, scalable online operations—no more relying only on physical markets
🌍 Bridging local producers to a broader market
They connect artisans and manufacturers with retailers not just across Nigeria but throughout Africa (Ghana, South Africa, Cameroon), bringing made‑in‑Aba products to new customers
💰 Embedding finance and logistics solutions
Shoptreo goes beyond listing products—they offer business loans for suppliers, buy‑now‑pay‑later for buyers, and affordable delivery via strategic logistics, reducing costs and unlocking growth.
📈 Adapting to informal economy realities
They tailor their tech to informal and underserved markets—supporting entrepreneurs with limited banking, financing, or smartphone access, and building trust via local-language, mobile-optimised interfaces
George Uteh and Emmanuel Jacobs (Shoptreo founders) both demonstrate the type of grit, can-do attitude and execution that are essential Founders, with Shoptreo fitting squarely into Rebel Seed Capital’s objective of not just solving local problems but creating wealth for otherwise excluded populations.
Visit: www.shoptreo.com
Email: hello@shoptreo.com
Founders building from VC-underserved cities (secondary cities) across Africa, get in touch via deals@rebelsc.com
Numeris Media is official Media Partner to GITEX Nigeria x AI Everything Nigeria
[03 – 04 September, 2025 – Lagos]