The 9 major neuromarketing concepts you MUST know
1. The Framing Effect
↳ How you phrase something changes how people perceive it.
2. The Affordability Illusion
↳ Breaking down a large number into smaller amounts makes it seem more reasonable.
3. The Rule of 3
↳ People almost never go for the cheapest option when there is a choice of 3.
4. The IKEA Effect
↳ People value things more if they contribute effort.
5. The Power of Free
↳ People overvalue things that are free, even if they don’t need them.
6. The Contrast Effect
↳ People perceive something as better value when placed next to a more expensive alternative.
7. The Paradox of Choice
↳ Too many choices overwhelm buyers and lead to indecision.
8. Anchoring Bias
↳ The first price you show will always influence perceived value.
9. Endowment Effect
↳ People value things more once they own them (or feel ownership).
Great marketing doesn’t just throw features at customers and hope they convert.
It combines neuroscience, psychology, and marketing to understand consumer motivations.
To make buying feel like the natural choice.
Which of these tactics do you already use?
© Tom Pestridge
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