From a 30sqm space and a single staff member to a nationwide movement for healthy living—The 15-year journey of So Fresh is a true masterclass in vision, grit, and growth. 🚀
Founded in 2010 by Olagoke and Abimbola Balogun, So Fresh, Nigeria’s leading healthy food chain, has experienced remarkable growth since inception, consistently serving up a diverse menu of fresh, nutrient-rich meals that include salads, juices, smoothies, wraps, and parfaits.
Says Olagoke Balogun:
2010 – 2025
Started with just a dream, 1 staff, and a tiny 30sqm space.
Now?
✅ 12 locations across 5 states
✅ 150+ team members
✅ Billions in revenue
✅ Hundreds of thousands of customers served and impacted
✅ A powerful movement for healthy living in Nigeria
It’s been fun, wild, and absolutely worth it, building Nigeria’s pioneer and leading healthy food chain So Fresh
A lot can happen in 15 years.
Just keep pushing.
Financially, So Fresh has attracted significant investment to support its expansion. In 2018, the company secured a $360,000 equity investment to fuel its growth. By 2022, So Fresh had raised a total of $418,000 in funding, indicating continued investor confidence in its business model.
Revenue estimates suggest that So Fresh generates approximately $20.3 million annually, with an estimated revenue per employee of $175,000. This financial performance underscores the company’s success in meeting the growing demand for healthy dining options in Nigeria.
Beyond its commercial achievements, So Fresh is committed to social impact. The company has created approximately 160 direct jobs and over 500 indirect jobs, supporting local farmers and artisans through its supply chain. By promoting healthy eating habits, So Fresh has become a catalyst for wellness in Nigeria, inspiring a movement towards healthier lifestyles.
As Nigeria’s foodservice market continues to grow—projected to reach USD 11.09 billion in 2025—So Fresh stands out as a pioneer, setting the standard for healthy, convenient, and accessible food options nationwide.
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