Mark Kiarie is excited that his company, Chptr, has released WhatsApp Checkout – an app that allows merchants accept payments in their local currency with just a few taps. Merchants are also able to send invoices, capture delivery information and do post purchase surveys.
Today, more than 95% of internet users in countries such as Kenya, South Africa and Nigeria are on WhatsApp. The Meta app is quickly surpassing mainstream SMS as the go-to communication platform for millions.
WhatsApp is the most popular chat app in Africa and the preferred channel for consumer-brand interactions, boasting a 98% message open rate and 70% engagement rate. The new payment experience on WhatsApp from chpter. will delight customers and businesses alike.
Kiarie notes that people not only use WhatsApp to chat with each other, but also to communicate with local businesses they know and love. Crucially, he refers to a case study by Kicks Kenya, which shows a 30x ROI when customers are engaged on WhatsApp through marketing campaigns powered by chpter.
To learn more about what WhatsApp Checkout (powered by Chpter.) can do for your business, click here.