Today, luxury Swedish watch brand Bravur has unveiled its latest range of cycling-inspired watches. The ‘Team Heritage’ collection features designs influenced by what Bravur calls the ‘golden days’ of cycling, with pattern and colour accents paying tribute to renowned team colours from the 1950s to the 1980s.
The collection features three watches in total, each of which comes packaged inside a full leather handlebar bag to complete the vintage aesthetic.
Perhaps the most recognisable reference of the three is the model MER. The yellow and purple accents are a nod to the iconic Mercier jersey, which was ridden by none other than Mathieu Van Der Poel’s grandad, Raymond Poulidor. The iconic coloring, seen from the early 1950s until 1969, reinforces the varying surface structures made up of a ring with a radial brush, paired with a heavy frosted surface.
The model REN takes much of its design from the characteristic yellow, black and white pattern of the Renault team jersey, as worn by the likes of Bernard Hinault, Laurent Fignon and Greg Lemond.
The most classically styled of them all is the model PEU, which revolves around the iconic pattern of the Peugeot team.
Price: US$1,195 each