Introducing Alajo, a Nigerian fintech startup founded in 2021 that offers an escrowed digital savings platform tailored for underbanked and unbanked individuals.
Leveraging USSD, IVR, and SMS technologies, Alajo enables users at the grassroots to save money every day (an average of $2.13 per day) without requiring internet access, thereby modernizing traditional savings methods.
In recent times, Alajo has achieved significant milestones that highlight its innovative approach to financial inclusion:
- Global Recognition: In September 2023, the startup was selected among the Top 200 Startups worldwide at the TechCrunch Startup Battlefield in San Francisco
- AI Integration: Alajo aims to become a leading data resource for AI models focusing on low-income financial behavior, positioning itself at the intersection of fintech and artificial intelligence.
- Accelerator Participation: The company participated in the Google for Startups Accelerator: Women Founders program, which commenced in March 2023, underscoring its commitment to leveraging technology for social impact.
The company was co-founded by Olajumoke Oduwole (serving as Chief Executive Officer), Eniola Oladeinde (co-Founder), and Erisan Olasheni (Chief Technology Officer).
Emphasising the importance of financial inclusion through technology, Oduwole stated, in April 2023:
Consequently, underbanked and unbanked individuals now have access to financial products, services, and business opportunities thanks to analysed data gleaned from their transactions
Numeris Media is an official Media Partner to GITEX Africa – The LARGEST tech & startup show in Africa
(April 14-16, 2025 | Marrakech, Morocco)