The rise of health entertainment in conveying lifesaving information!
Dr. Kelechi Okoro is a certified medical professional who is certainly creative in her communications. In order to truly reach massive amounts of people with lifesaving health information, she deliberately designs her messages to grab the public’s attention, and meet them where they are—on social media.
Her Instagram account @healthertainer features clever memes and short, entertaining videos that inform and provide much-needed guidance on health and wellness – all in a simple, relaxing tone. Her use of key entertainment strategies – including humour, quirky animations, clever sound, and text overlays – keeps capturing the attention of audiences.
And note this: emotional engagement helps the public see, hear and remember health messages with accuracy – long after the video that delivers them ends.
Brilliant and creative storytelling from Dr. Kelechi Okoro.