The Watches and Wonders salon in Geneva, which runs until April 15, 2024 sees 54 major watch brands display their latest creations, including Rolex, Patek Philippe, Cartier, Chopard, Hermès and Chanel.
At the 2024 trade show, renown Swiss luxury watchmaker, Rolex, seemed to take on a more relaxed mien. After the frenzy of “hype watches” in 2023, Rolex’s new releases signal a return to normalcy in the luxury watch market.
The highlight of Rolex’s showcase was the new GMT-Master II in stainless steel, featuring a black and gray ceramic bezel. Available with either an Oyster or Jubilee bracelet, this model continues the trend of Rolex steel pieces being incredibly sought after and exclusive.
Even at its $10,700 starting price tag, finding a new Rolex GMT-Master II at retail stores may prove quite the challenge.
